The push for artificial intelligence in education. Innovations in museums

Ana Fernández Jiménez; Ruth Fernández-Hernández

doi:10.31637/epsir-2025-3123

Authors

Ana Fernández Jiménez Esic University ; Esic Business & Marketing School https://orcid.org/0000-0002-1937-0007
Ruth Fernández-Hernández Esic University ; Esic Business & Marketing School https://orcid.org/0000-0001-6759-1843

DOI:

https://doi.org/10.31637/epsir-2025-3123

Keywords:

diverse learners, adaptive learning, chatbots, personalized educational content, educational outreach, museum experiences, Artificial Intelligence (AI), visitor engagement

Abstract

Introduction: Artificial Intelligence (AI) is set to revolutionise the museum experience across the board. Museums will benefit from AI's ability to analyse visitor data, deliver personalised educational content, manage the institution and preserve heritage. Methodology: This analysis uses a systematic literature review, using the PRISMA protocol, of recent studies and literature to elucidate the applications of AI in museum settings. Results: AI enhances museum activities, exhibitions, and educational practices by providing personalised and adaptive experiences. Discussion: While the transformative potential of AI is evident, challenges remain, such as ensuring authenticity, security of digital representations, protection from environmental hazards, unauthorised access, and ethics. Conclusions: AI has immense potential to enhance visitor engagement, digital preservation, and educational outreach in museums. Despite the challenges, the evolving technology offers promising avenues for improving museum experiences and educational outcomes. Further research and collaboration are essential to maximise the benefits of AI while addressing these challenges.

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Author Biographies

Ana Fernández Jiménez, Esic University ; Esic Business & Marketing School

Holds a PhD in Social and Legal Sciences, specializing in Education, from Universidad Rey Juan Carlos. She has extensive experience as an undergraduate lecturer and TFG tutor, teaching subjects in English across various fields such as Business Innovation, Human Resources, Digital Management, and Entrepreneurship at ESIC University. Ana also works as a consultant and coach, managing projects in human resources, strategy, and artificial intelligence for clients including BBVA, Louis Vuitton, and Airbus. Additionally, she serves as a trainer in communication, negotiation, and leadership for international companies, and has held significant roles in human resources management at organizations. Her academic contributions include teaching human resources modules in MBA programs and contributing to research through numerous articles, book chapters, and conference presentations.

Ruth Fernández-Hernández, Esic University ; Esic Business & Marketing School

Has a PhD in Tourism from the Universidad Rey Juan Carlos (URJC), a master’s degree in communication and New Technologies Management (URJC-ESIC). She is currently the Director of the Academic Department of Communication and Advertising and lecturer at ESIC University in communication and marketing subjects at undergraduate and postgraduate level. She also combines her teaching activity with research, focusing her studies on new technologies and tourism. Her scientific production includes conferences and numerous articles in national and international journals, as well as book chapters from leading international publishers.

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